The Secret World of Arrietty: Global Success Story
A Case Study in Cross-Cultural Animated Film Production Studio Ghibli's The Secret World of Arrietty (借りぐらしのアリエッティ, Karigurashi no Arietti) wasn't just another animated film; it became a global phenomenon, captivating audiences worldwide. This case study examines the factors contributing to its remarkable success, focusing on its cross-cultural adaptation, marketing strategies, and critical reception. We'll unpack how this adaptation of Mary Norton's The Borrowers transcended language and cultural barriers, offering valuable lessons for animation studios aiming for international success....